The ValueGame is a cost-effective research tool that reveals a target group’s perception of worth of a particular product or service in comparison to similar and related offerings.

 

The target group can be employees, clients, customers, project beneficiaries, or any set of individuals that constitutes a sample of the group you wish to know more about.

 

The ValueGame Method is more than a traditional satisfaction survey because it gives a clear picture of the degree of importance assigned by customers to a product or service. Through this Method, companies and organizations can measure the value of their offer in the minds of their target groups.

 

Two reasons why your organization will benefit from the ValueGame Method:

 

  1. The ValueGame is a very flexible tool. It can deliver the following results:

 

The ValueGame is useful in fields like social market research – identifying the right problem to ask gives firms more chance to get the correct answer

The ValueGame gives organizations an idea regarding the demand for their products such as consumer goods; service offerings like capacity development seminars; and even activities like company-sponsored trips or team building events

The ValueGame identifies the specific segment who will be affected by a proposed action, such as a new policy, or change in management, among others

The ValueGame can help measure the costs and the benefits of a development intervention.  Specifically, it can determine the return on investment that resulted from a social development activity that was rendered to a target group

The ValueGame answers questions like how much do employees value the perks given to them, or what components of a specific human resource development program are appreciated by employees as well as their degree of appreciation to the said program.

 

  1. The ValueGame is cost-effective and fits every organization’s budget.

It can be executed through the usual focus group discussions or through the more convenient online game method.  The Focus Group method is used when the required number of participants is small (i.e., 5-30 participants) and cannot be reached online.

 

In addition, there are instructional materials, case studies, and various references in this website to help you understand how the tool can be more useful for you.

 

As mentioned, the ValueGame can be done in two ways: In the form of focus group discussion or through an online ValueGame.

 

About the Focus Group Method

 

In the ValueGame, the focus groups are used in the following situations:

Focus Group Method is a discussion with about 5-10 participants.   Normally, the intention for the group discussion is to examine the preferences and motives of the participants about the attributes of a certain product or service.

Based on our experience with respondents from developing countries, there are study sites that are “off-grid” - or is not reached by internet access, and sometimes, the sites do not have electricity.

There are also instances when the participants or target group do not know how to use the internet.  It was also the experience of some of our researchers that the target groups cannot read or write.  Also, based on our experience, we have encountered respondents with zero knowledge about computers as well as other digital devices.

The Focus Group Method is also an important step for the web-based ValueGame.  The Focus Group Method is necessary to ensure that the design of the ValueGame Cards is appropriate for the intended effect before its dissemination to the respondents.

However, the Focus Group Method is only cost-effective when the target group is not geographically dispersed.

To effectively run the Focus Group Method, a manual (in pdf) is provided in the website www.valuegame-online.org.

Moreover, should you need further assistance on conducting a focus group or wish to outsource this requirement, please feel free to contact us and we will be glad to assist you.

 

About the Web-Based ValueGame

 

The online version of the ValueGame is a cost-effective method to gather the perception of value if,

Most organizations have time and budget limitations, and the web-based version of the ValueGame is the best option

For many organizations and companies, it is highly likely that the target customers or respondents are in different locations or even time zones. The web-based version of the ValueGame method is the best way to reach these respondents.  

In many cases, in order to get a clearer picture of a certain topic, most if not all of the target group needs to be included in the assessment. In these cases, the web-based ValueGame will deliver the expected results at a fraction of the cost.

 Conducting a Web-Based ValueGame research is fun and easy. 

 

The ValueGame Cards

 Cards are the heart of the ValueGame methodology.  The ValueGame Cards must be appropriately designed and carefully chosen to be able to come up with accurate results.

 

This website contains a repository of ValueGame Cards which we have used in our previous research activities.  These cards are already formatted to help you run your online ValueGame with ease.  You may also print the cards in case you will use the focus group methodology.  You may also customize the cards to suit your needs.

 

In case the ValueGame Card(s) you need for your research is not found in this website, you can also make your own. To create your own ValueGame Cards on this website, follow these simple steps:

The ValueGame Cards is the heart of the ValueGame methodology.  The ValueGame Cards must be appropriately designed and carefully chosen to be able to come up with accurate results.

This website contains a repository of ValueGame Cards which we have used in our previous research activities.  These cards are already formatted to help you run your online ValueGame with ease.  You may also print the cards in case you will use the focus group methodology.  You may also customize the cards to suit your needs.

In case the ValueGame Card(s) you need for your research is not found in this website, you can also make your own. To create your own ValueGame Cards on this website, follow these simple steps: